Rihanna’s brand and Company “Savage X Fenty” has been clocked after customers complained about automatically being subscribed to the costly subscription.
According to People’s Magazine, membership model has drawn criticism from many people. A Reddit user, /r/yojodavies, canceled their membership and the $50 in monthly credits was not refunded to them. Several other consumers reported to the Better Business Bureau that they also felt like they were enrolled in the program deceptively, and the process to get their memberships canceled was complicated
In a lawsuit filed by Santa Clara County and four other California local governments, they allege that the company defrauded customers by automatically enrolling them in the brand’s VIP plan. California recently tightened up their automatic-renewal law, which Savage X Fenty has so far violated.
Consumers have a right to know up front what they are paying for and how often,” Santa Clara Deputy District Attorney Jennifer Deng said in a statement. “Businesses have a duty to be transparent about their automatic renewal charges.” According to the statement, Savage X Fenty has since “cooperated with the investigation and has made changes to its website, automatic renewal notices, and its store credit and advertising practices.”
